Visual medical communications 

Pharmaceutical companies have historically considered medical affairs to be a support function, but the role of the medical team in pharmaceutical product development is slowly moving from an executional one to a strategic one. With growing pressure from regulatory bodies, a greater need for transparency, and an escalated need for healthcare professionals, the function has gained prominence within the pharmaceutical industry. 

Technology Driven solutions 

Traditional conferences and other live events for medical experts and healthcare professionals can span several days with hundreds of speakers and attendees coming from a variety of countries. To reduce logistical complexity, control costs, and expand the geographic reach, many events are being moved to online conferences and webinars designed to give healthcare professionals a format for discussion, education, collaboration, and information sharing in a virtual environment. 

Online journals and web platforms are also gaining prominence by expanding the number of touchpoints with healthcare professionals and enabling quick mapping of new healthcare professionals with limited resources. Engagement is enhanced by more modern and innovative ways of providing medical communication through visual aids, video and virtual reality tools. These digital solutions can make training and information sharing more interactive and keep the audience’s attention longer. And now, cloud storage systems can prevent shared knowledge  and created content from being duplicated and make it available to participants across regions over time. 

Customized Health Content 

As the target audience for visual medical communication expands directly from traditional physicians to other healthcare professionals and even patients, the need for the right information to reach the right users is increasing. increase. Due to the abundance of information from such a wide variety of sources, communication often needs to be tailored to the specific needs of the healthcare professional or patient. Big data, retrieved from patient searches and wearable devices, can provide valuable information and augment the research that medical writers do to create content. 

Smartphones and social networks create a two way flow of information and medical content between pharmaceutical companies and healthcare professionals. Healthcare Specific networks and websites for healthcare professionals can also provide need based curated information instead of standard medical communication for a larger audience. 

Price standardization 

Visual medical communications have historically been purchased through an effort based model, with the time required for a particular project translated into an estimate of the number of hours that agency executives expect to spend on the project. Pharma companies then get billed based on an hourly rate, which often leads to large price variances across agencies that deliver similar projects. Most of the assets purchased  in this category (such as) manuscripts, posters, summaries, slide decks and other items can be moved to a delivery-based fixed-price model, offsetting similar asset overhead and overpriced for the project. Eliminate the possibility. Agency price lists often show different hourly rates for the same project description. Enforcing a global price list that includes standard descriptions for all agencies and globally indexed prices ensures price comparability and control.

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